Do you own a hotel, apartment complex, or corporate building and are looking to attract potential buyers? To do that, you require an effective marketing strategy, and a crucial part of that is representing your property in the most attractive way possible through real estate photography.
Hiring a commercial photographer is the best way to capture your property’s appeal and communicate its value to customers. Commercial photographers can provide high-quality images that capture the essence of your building’s design and call attention to its incredible aesthetics. These are some interesting facts about them.
Different types of commercial properties
There are primarily different types of commercial properties, including corporate buildings, apartment complexes, and hotels. All of these have their specific requirements.
For example, the interior designs of apartment complexes allow the natural entry of light, making it easy for photographers to capture high-quality photographs.
Another example is hotel photography which has specific requirements, for instance, using tripods with extra focal length to capture dark places like hallways.
What are the advantages of commercial photography?
Increasing customer loyalty
Hiring a commercial photographer is an excellent way to enhance customer engagement and loyalty. They have the skills needed to produce high-quality photos that people will enjoy seeing or sharing with friends on social media platforms like Facebook or Instagram.
They know how to use natural light
While artificial light sources are convenient, natural light is the most beneficial for product photography. An experienced commercial photographer can use sunlight to create beautiful images that showcase your property in its best light.
The lighting will be more flattering and natural looking, more likely to capture your client’s attention and communicate the quality of your brand’s offerings better than artificial lighting. In addition, natural light doesn’t require additional equipment or bulbs—it’s free!
The reason that experienced commercial photographer prefers using natural over artificial lights is because they can manipulate it in multiple ways: by using different colored gels or reflectors; changing the directionality of its rays; by placing objects between the subject and source (like clouds); etc., whereas a flash will always provide a specific effect with little room for variation.
You will receive higher-resolution photographs
Professional equipment allows commercial photographers to provide you with higher-resolution photographs and more flexibility in terms of editing and presenting the images.
Professional photographers can produce high-quality images even in low-light situations, which is why they are often chosen over amateurs when it comes to advertising campaigns or other types of photography that require the photographer to get creative with lighting and composition.
They can work according to your requirements
If you need various shots of your property from various angles, a professional with the right equipment will be able to capture those shots without impacting the budget or quality of your project. You can also ask them to produce a video or animation if you feel that’s necessary because you’re looking for more than just an image, like a video or animation.
How to hire a photographer?
The quickest way to find a photographer specializing in commercial photography is through a real estate photography company. They will have a team of experienced photographers with the necessary equipment and ensure they meet your project deadlines.
Furthermore, hiring a photographer from a company helps you benefit from drone photography, which provides a unique perspective of your property, showcases its amenities from an aerial view, and, most of all, captures your entire property within a few seconds.
Contact the company, schedule a session, explain your objectives, and sit back and watch as the professionals click the most attractive pictures of your property that you’ve ever seen.
As you can see, hiring a commercial photographer is a great way to ensure your business has an attractive online presence. Being experts at their trade, they will help you present your property in the most attractive way, thereby increasing your chances of attracting potential buyers.
