Quiz: What feature can join offline business systems data with online data collected by google analytics?
The correct answer is Data import. Data import can join offline business systems data with online data collected by google analytics.
Here are more details:
If you want to join the data generated by your offline systems with the online data collected by the analytics, you might have to consider data import. The feature helps you organise, analyse and take action upon the imported data in a relatively more organised and better aligned strategy focused at your specific and unique business needs. One great example is a web publisher joining data from CMS and CRM systems with the data collected by analytics as a way of analysing the relative contributions of authors to the website. Let’s consider an example.
A web publisher may have a CMS (Content Management System) which is used to manage the content of his website. It may also have CRM (Customer Relationship Management) system which is used to manage the customer relationship with them. The data of both these systems can be integrated with Google Analytics to analyse the relative contributions of authors, who might be authors, editors and designers of the website, to its success or otherwise.
The feature helps you import data from one offline system into another offline system. This means that you can import data from your CMS into your CRM in a seamless way and vice versa. The feature allows you to import data from an offline system into Google Analytics by giving you the option to select “Import from” and then choose “Offline”. In order to understand this feature and how it works, then we must understand what a metric in Google analytics is.
Read more here: https://support.google.com/analytics/answer/3191589
What is a Metric in Google analytics?
A metric is a numeric value of a property of an object. For example, the number of page views, the number of comments, views and so on. A metric can be used to measure or describe the performance or behaviour of an object in Google analytics in terms of quantity or quality.
Google describes metrics in Google analytics as individual elements of a dimension that is measured as a ratio or a sum. In simple terms, the data metrics are the quantitative measurements of the data that Google Analytics tracks.
For example, the number of pageviews for a website is a metric. It is measured in terms of quantity by using the “Pageviews metric”. The number of comments for a website is also a metric. It is measured in terms of quantity by using the “Comments metric”.
You can use these metrics to analyse and measure the performance or behaviour of your website in terms of quantity or quality. You can use this information to improve your website’s performance with respect to its visitors’ responses.
Can views include website data collected before the view was created?
Yes, views include website data collected before the view was created. It means that in the case of analysis for a pageview, if you have tracked a user before he visited it and after he visited it, then the view will also include data that was collected before the view was created.
What is not considered a source in Google Analytics by default?
The following element is not considered a source in Google Analytics by default: Email is not considered a source in Google analytics.
Conclusion
Data import is the feature that makes it easy for you to import data from your offline data sources such as CMS and CRM to online Google data analytics in a seamless way and vice versa.
